Privacy Policy

Last Updated: January 2026

Introduction

cerulean-valley is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We comply with the Protection of Personal Information Act (POPIA) of South Africa and other applicable data protection legislation.

Information We Collect

We may collect information about you in various ways:

• Personal Data: Name, email address, postal address, and other contact information you provide when completing forms on our website or communicating with us.
• Service-Related Information: Details about your vehicle requirements, budget preferences, and other information relevant to providing our consulting services.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform information collected automatically when you visit our website.
• Usage Data: Information about how you use our website, including pages visited, time spent on pages, and navigation paths.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our automotive consultation services
• To communicate with you about your service requests and enquiries
• To send you relevant information about our services, where you have consented to receive such communications
• To analyse website usage and improve user experience
• To detect, prevent, and address technical issues
• To comply with legal obligations

Legal Basis for Processing

We process your personal information on the following legal grounds:

• Consent: Where you have given explicit consent for specific processing activities
• Contract Performance: Where processing is necessary to fulfil our contractual obligations to you
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your fundamental rights
• Legal Compliance: Where processing is necessary to comply with applicable laws

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements
• When required by law or to respond to legal process
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets, with appropriate notice provided

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.

Your Rights

Under POPIA and other applicable laws, you have the following rights regarding your personal information:

• The right to access your personal information
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to object to processing of your information
• The right to withdraw consent at any time
• The right to lodge a complaint with the Information Regulator

Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about how we use cookies, please refer to our Cookie Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: [email protected]
Address: Unit 14, Waterfall Business Park, Midrand, Johannesburg, South Africa, 1685